Advantages of Online Advertising
The number of internet users is on a rapid rise worldwide and is used by people of all age and types. Internet has become a major medium for communication, entertainment and is in the process of replacing traditional entertainment, promo products, and informative medias. Some businesses are finding that handing out a promo product such as pens, business cards, and mugs are too costly and yield little results. Likewise, traditional marketing forms such as television, radio, newspaper, magazines, etc., are becoming a thing of the past.
Internet has also become a major and effective medium for advertising and it has be predicted that the online advertising and marketing is soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. I have picked around 10 advantages of online advertising (not in that order) when compared with the traditional offline advertising.
1) Wider Coverage
The online advertising gives your ads a more wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.
2) Targeted Audiences
When compared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relevant leads.
Another main advantage of online advertising or marketing is the much affordable price when compared with the traditional advertising costs. With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations.
4) Easy to Track and Measure ConversionMeasurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which helps in more improvisation of the ads.
5) SpeedOnline advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign.
6) InformativeIn online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.
7) Flexible PaymentPayment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions.
8) Better ROISince online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising.
9) Easy Audience EngagementOnline advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward.
10) Better BrandingAny form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product.
GuruvayurOnline.com - The website exclusively deigned to meet the needs of pilgrim and devotees by and large. The site provides almost all relevant pieces of information regarding the Temple City- Guruvayur, with a gentle touch. Planets’ extensive efforts have shaped lively frames of different dimensions of historical and cultural aspects of the Temple City.
Along with the information, the site offers a comprehensive collection of information on accommodation, tours, attractions, events, destinations and travel tools etc. This site provides access to a highly targeted audience and is an ideal advertising outlet promotion of your Organization /Products
This advertising proposal offers a limited number of online advertising opportunities available through Planets Info Lab’s www.guruvayuronline.com
Site Statistics (January 2010 – December 2010)
Page impressions: 18, 09,995
Monthly Average Visitor Sessions: 1, 59,948
Market visitation: Domestic 83% & International 17%
Average time on site: 11 minutes 47 Seconds
For other information and creative assistance, please contact Planets Info Lab:
Ranjith P. Devadas
Director & Coordinator – Digital Marketing
Mobile: 0 9387 100 036
For updated information please contact any of the office or relations department.
Now we provide an additional privilege for our selected customers to make an advertisement on a The leading Matrimonial Portal from Guruvayur . “www.Guruvayur Matrimony.com”.
You can make the payment only through DD/Cheque in favor of guruvayuronline.com or Planets Info Lab payable at Guruvayur. Send your DD/ Cheque to:
M/s Planets Info Lab
Gulf gate Tower, West Nada, Guruvayur, Thrissur, Kerala, South India – 680101.
You may use one of the following delivery options to send your advertising materials:
In case of any clarification, please feel free to contact the undersigned or email us to
Thanking and offering our best services at times and expecting a positive reply from you.
Looking forward to a mutually beneficial association
“Let it be noticed that in God’s own Web World
We have space for you in the World Wide Web”